CODEWORDS

After the isolation of the pandemic, research shows more than ever, young people are seeking connections. They want a crew. To show that true belonging can be found in the Navy, Army or Air Force, the NZDF has launched RUN DEEP. A fresh creative platform designed to show the bonds forged by extraordinary experiences.

To prove it, RUN DEEP kicks off with the launch of CODEWORDS.

Unexpected words that unlock the deepest of mateships.

· Highest ever Tik Tok engagement for a government campaign: 1,300% above benchmark

· 9.11% CTR

· Registrations: +66%

· Web conversion rate: +99%

· Average time on site for engaged viewers: 7.5mins